Connecting with your Audience.
Intrsect develops connected brands that can successfully compete in a world where customers and employees have been given powerful voices and expect to be heard.
The best employees aren’t just punching the clock, they believe in your company, your products and your values. Your best customers are the same. They want to connect with the brands they love and yet many brands train them to want discounts, coupons and loyalty card points instead.
At Intrsect, we help our clients create better experiences across digital and traditional touch-points. We shift the equation back to emotion and away from competing via price.
A connected brand incorporates emerging channels. It empowers frontline workers to share their ideas on how to improve customer service. It embraces and supports global communities where customers and engineers geek out together over existing and emerging products.
Connected brands are better able to weather and respond in near real-time to customer issues. In the past this wasn’t a big deal, but this was before your customers could destabilize your share price by writing a song, or disgruntled employees could irreparably harm your brand by uploading a video of them spitting in the “fresh made” pizza.
A digital revolution is changing the reality within which brands must operate. It has given your customers and employees a voice that can be stronger than the mightiest PR spin or the largest media buy. It has also provided the platforms to create powerful communities in an instant; bringing like-minded individuals together to share their knowledge, opinions and even advocate for your brands.
Change is happening.
Your customers are getting smarter and more powerful every day.
At Intrsect, we think that’s a good thing, a great thing even. We believe the day has arrived when brands who wish to survive and have a competitive edge must lead the change. And we are not alone. The economic status quo is being tested by brands that are defining themselves with social thinking embedded in their very DNA.
These brands are built on a culture of countless voices, open collaboration and the free use of new tools and technologies. This is happening inside and outside of corporate walls. These brands are not just the “up-and-comers”, they are some of the strongest brands on the planet. And they’re not just digital brands like Google and Amazon, they are powerful consumer titans like Nike and Lego.
We are collaborators.
We believe that your customers are not targets, they are your partners.
We work collaboratively with you and your stakeholders to help shape your culture, your organization and brand experience to bring about faster time-to-market, product innovation, increased loyalty and improved service, which in turn drives profits and increased market value.
We’ve developed proprietary knowledge, tools and processes to work with well-established brands that need to “future-proof” themselves against emerging threats as well as helping new companies build connected brands from the ground up.
Are you ready to work together?
We are. We are senior marketing and strategy executives ready to immerse ourselves in your business and your culture.
We kick off our project together and develop a plan of action that works with your resources and timetable. Our small size enables us to be nimble, responsive and flexible because things change and we get that. Throughout the project, we might secure outside talent , promising to bring the best resources to the table and manage those resources for you.